Welsh cy
Marketing Assistant

What’s it all about then?

Your job will be to support the work of the other members of the marketing department and you’ll be heavily involved in your company marketing campaigns.

The job of marketing assistant is an extremely important one and you’ll ensure that all of the various projects run smoothly.

You’ll also have the opportunity to learn loads about the contribution of marketing to business success.

What might I be doing?

Your job will include the following tasks:

  • Assisting the rest of the marketing team to achieve their targets
  • Arranging promotional events
  • Dealing with suppliers and customers
  • Writing reports and content
  • Analysing data
  • Updating web based and social media information
  • Liaising with other departments and coordinating marketing efforts
  • Organising promotional events

What will be expected of me?

You’ll need to be a confident outgoing person who is able to work independently as well as part of team.

You’ll be expected to be an expert in the use of various media for different campaigns as well as having really good written and verbal skills.

What can I expect?

You’ll be office based working 9am to 5pm but you’ll spend a lot of time out and about at exhibitions and others events as well as meeting with customers and suppliers so out of hours working is also part of the job.

You can expect a fair bit of travel depending on where the marketing effort for you company’s products is based.

What about the pay?

This job is an entry-level position in the marketing department and you can expect to start at up to around £18,000 each year which will increase as you gain promotion to more senior positions.

With a promotion to marketing executive you will be looking at a figure of more than £25,000 per year.

What qualifications do I need to get in?

A marketing degree or a degree with a lot of marketing or business related content is normally a requirement for the marketing assistant job, although it’s possible you may have transferred internally from another department or have come in to the company having studied subjects offered by the Chartered Institute of Marketing, including The Introductory or Professional Certificate in Marketing or the Professional Diploma in Marketing

What about further training?

There are a variety of postgraduate courses that you could consider either as a full-time option after you graduate or on a part time basis as an employee. 

Alternatively there are a range of courses available from professional bodies such as the Chartered Institute of Marketing, for example the Diploma in Marketing Communications which is available on a distance learning basis.

You might also want to consider membership of a relevant professional body, which will mean you’re always up to date with latest news and events, as well as demonstrating your commitment to your role.

Many marketing experts hold membership of the Chartered Institute of Marketing which is a widely known and respected professional body.

Anything else I might need to know?

Yes, this is a great role for someone wanting to start out on a career in marketing and you can also use your experience in a wide variety of companies.

Remember that every product in the supermarket has been subject to a marketing effort, it’s really that important!