What does a Strategic innovation lead do?

I lead a team in the NPD team, and we all work to ensure our products are still bought in the future, with a focus on packaging, nutrition and ingredients. 

Describe your job in 20-25 words. 

I am part of a wonderful team that focuses on ensuring our products are still bought in the future.  So we design strategies and initiatives and implement projects to ensure the future supports Samworth Brothers.

Give a description of a day in the life of a Strategic Innovation Lead

Every day is varied and that’s why I love it; it showcases everything from building strategies in focussed areas to showcasing these strategic initiatives to our customers

What advice would you give to someone thinking of pursuing this career?

Follow your instincts

What’s the best thing about your job?

The variety

What was your starting salary?

£15,000 in 2006

How long have you been doing your job?

1.5 years

Did you buy something special with your first pay cheque?

First driving lesson