• What does a Strategic innovation lead do?

I lead a team in the NPD team, and we all work to ensure our products are still bought in the future, with a focus on packaging, nutrition and ingredients. 

• Describe your job in 20-25 words. 

I am part of a wonderful team that focuses on ensuring our products are still bought in the future.  So we design strategies and initiatives and implement projects to ensure the future supports Samworth Brothers.

• Give a description of a day in the life of a Strategic Innovation Lead

Every day is varied and that’s why I love it; it showcases everything from building strategies in focussed areas to showcasing these strategic initiatives to our customers

• What advice would you give to someone thinking of pursuing this career?

Follow your instincts

• What’s the best thing about your job?

The variety

• What was your starting salary?

£15,000 in 2006

• How long have you been doing your job?

1.5 years

• Did you buy something special with your first pay cheque?

First driving lesson