How to market your artisanal food business

Wednesday, February 22, 2017 - 10:07

Whether you’re skilled in the art of traditional bread making, carefully brewing beer by hand using age-old methods, or producing delectable handmade chocolates, now is the perfect time to launch your artisanal food business.

Artisan is a term that refers to food produced by non-industrialised methods. However, it has become a marketing buzzword, added to mass-produced foods, to attract customers who also bought into ‘gourmet’, ‘premium’, ‘natural’, ‘organic’, and ‘local’ food marketing terms.

To truly claim that you have an artisanal food brand, your products mustn’t be manufactured using industrial methods. Instead, they should be lovingly crafted by hand or by traditional methods. An artisan is a true master in their craft, which ultimately means that their products are premium and gourmet without the need to overstate that fact.

In a sea of artisanal food businesses, how do you make your little fish stand out from the crowd?

If you need help in marketing your business to buyers and customers, read on...

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